Can you identify these 2024 winter trends in your collection?
This winter, we hope not to see your brand out of style! This season, you can explore your interests, blending these winter trends, classic styles and sustainability. From cozy corduroy to shimmering metallics, there’s something for everyone. Discover how to embrace these trends while making eco-conscious choices.
Each trend is presented in two parts: first, an explanation of the winter trend, followed by sustainable alternatives your brand can incorporate into its collection.
Corduroy
Corduroy, as a classical fabric for winter, is coming strong as a substitute of suede. Your pieces can be made of organic cotton corduroy and blends with hemp or recycled fibers, which offers an eco-friendly alternative to conventional cotton. This cozy fabric is not only seen in pants but in vests and tote bags.
Sustainable twist:
- Use corduroy made of GOT-certified organic cotton to keep your production eco-friendly.
- Produce dyed corduroy with low-impact, plant-based dyes.
Metallic touches
Velvet, sequins and satin may be synonymous with party clothes, but the winter 2024 trends have shown a strong argument for incorporating these fabrics and materials into everyday life. We don’t have to save these pieces just for special occasions. Why not paillettes in the office? A satin shoe to dress up shiny jeans?
Sustainable twist:
- Introduce metallic accents using low-energy techniques such as waterless dyeing or vapor deposition.
- Source metallic threads from recycled materials to minimize mining and resource extraction.
- Choose garments made from Tencel or other sustainable fabrics that imitate the look and feel of silk.
© Paillette midi skirt – ROHÉ
Scarf Necklines
2024 brings wrap-style designs, such as coats with a sculptural neckline, attached scarves for built-in layers and blouses with artistic details. There are lots of chic options to suit any style and budget from Cos, Another Tomorrow, and Isabel Marant. The use of renewable fabrics like Tencel, modal, or organic wool can add both elegance and sustainability to these styles.
Sustainable twist:
- Create trench coats from recycled polyester or regenerated nylon.
- Use zero-waste pattern cutting techniques to reduce fabric waste during production.
Field Jackets
When it comes to winter outerwear, the field jacket remains a staple thanks to its timeless design, with brands like Miu Miu and Toteme leading the charge. Traditionally, these jackets are crafted from durable materials like cotton canvas, waxed cotton, paired with features such as large pockets, sturdy buttons and zippers.
Sustainable twist:
- Instead of conventional hardware, some brands are adopting biodegradable buttons and recyclable zippers.
- Innovative fabric combinations, such as upcycled leather with organic cotton or recycled corduroy with plant-based wax coatings, are gaining traction.
Chocolate Brown
Last year, chocolate brown dominated the world of accessories, but this season, it’s making a bold crossover into our wardrobes, all thanks to Miu Miu’s surprise opener for Fall 2024. The rich cocoa shade is redefining neutrals—from winter coats to luxury suede bags, it’s everywhere.
Sustainable twist:
- This trend can be elevated by brands using an eco-friendly component-such example: organic cotton in coats, vegan suede for carry bags and plant-based dyes to get the rich chocolate brown.
© Wool Cotton Cape Coat – Bottega Veneta
Countryside
The English countryside made its presence felt, from fair Isle sweaters, corduroy-trimmed wax jackets, preppy plaid flannel shirts and modern reinterpretations of the iconic Wellington boot. These pieces, whether runway-ready from luxury labels or accessible high-street options, capture a casual yet refined aesthetic that feels timeless and effortlessly chic.
Sustainable twist:
- Embrace this trend by sourcing eco-friendly materials such as organic wool for sweaters, recycled polyester for jackets, or ethically produced rubber for boots.
With these insights, fashion brands can tap into the latest trends and create innovative designs. From classic corduroy to shimmering metallics, these trends offer a wealth of inspiration for incorporating bold pieces into wardrobes.
However, it’s important to avoid falling into the trap of consumerism. Ecovest’s sustainable approach empowers you to create high-quality pieces that transcend fast-fashion trends.
