WHAT IS SLOW FASHION?
Do you know who makes your clothes? Which materials they use? How they produce them? Well, you should!
But first, let’s talk about slow fashion and how much we can all profit from it.
Slow fashion is a term used mostly by designers and retailers to define the antidote for fast fashion and it’s low quality, disposable garments. Victor Hugo once said «Fashions have done more harm than revolutions», and the truth is that fast fashion is the second most polluting industry in the world, second to oil!
In an attempt to maximize profits, fast fashion companies worldwide work by Quick Response (QR), a phenomenon that translates into copying the trends presented on catwalks worldwide and creating high-fashion looking clothing of low quality to be sold at affordable prices and seduce consumers.
Slow fashion is the complete opposite! The goal is to produce high quality clothing by using natural, recycled and upcycled raw materials, lengthening the lifespan of the garments. This policy is seen as the best solution to fight consumerism, material waste, mass pollution and the disposal of hazardous chemical substances into the environment.
There are several entities certifying companies who produce garments through sustainable processes and make use of organic raw materials and fabrics in manufacture. The most commonly known include GOTS, OEKO-TEX, and Eco-Leaf.
Are you ready to go green?
Design | Sampling | Manufacture